Enable products to be experienced digitally
Furthermore, plastics offer the furniture industry a wide range of design options. PLEXIGLAS®, for example, possesses a wide range pf colors and surfaces, it can easily be combined with lighting and can be printed. This diversity could play a stronger role in future purchasing decisions – through an improved digital product experience using augmented reality and virtual reality.
According to the market overview “The German furniture industry” by PricewaterhouseCoopers, this technology could someday become the standard, as it allows customers to view furniture and other furnishings virtually from home. After all, it is of course not possible to feel materials online – still one of the biggest challenges to the online furniture trade.
But augmented reality and virtual reality not only make it possible to visualize pieces of furniture in the customer’s own living room – it is also possible to try out a wide range of materials and configure the piece of furniture exactly to one’s own taste. This is a convenient alternative to the hustle and bustle of a furniture store – not only during the coronavirus pandemic.