New brand protection campaign for PLEXIGLAS®
Press contact
Yijing Shen
Communications
Acrylic Products
Riedbahnstraße 70
64331 Weiterstadt
Germany
T +49 6151 8501 3711
M +49 152 0938 3518
Download
- PLEXIGLAS® – The Original from Röhm
- New campaign to further sharpen the PLEXIGLAS® brand identity
- A dynamic and informative presentation
Almost everyone has heard of PLEXIGLAS®. But not everyone knows that there is only one original PLEXIGLAS®: the brand-name acrylic glass from Röhm with its unique properties and a tried and tested feature of countless applications for decades.
A new digital brand campaign is now being launched for PLEXIGLAS® with this clear message. Core elements include a dynamic video and a specially developed Internet landing page, all of which further sharpen the PLEXIGLAS® brand identity with an attractive touch.
The video clip consists of an emotive and dynamic sequence depicting the many different fields of application for PLEXIGLAS® – from innovative architectural elements and underwater worlds to creative lighting applications.
The online presence shows the original acrylic glass in more detail, illustrates the history of PLEXIGLAS® since the 1930s and provides information about the various fields of application and product groups. A “Did you know ... ?” section also reveals fascinating and surprising facts about PLEXIGLAS®. The pages are rounded off by a white paper summarizing all the essential information about Röhm’s brand-name acrylic glass. Regular posts in social media channels such as LinkedIn accompany and support the brand protection campaign.
“With our new campaign, we are once again making it unmistakably clear that there is only one original PLEXIGLAS®, namely Röhm’s brand-name acrylic,” explains Falk Majert, Head of Acrylic Products business unit at Röhm.
The campaign starts on 13/08/2020 and is scheduled to last eight weeks.
Röhm GmbH
Deutsche-Telekom-Allee 9
64295 Darmstadt
Germany
www.roehm.com
Chairman of the Supervisory Board
Dr. Dahai Yu
Management board
Dr. Michael Pack
Dr. Hans-Peter Hauck
Martin Krämer
The company is registered in Darmstadt Court of registration: Darmstadt Local Court
Commercial Registry B 100475
About Röhm
With 3,500 employees and 13 production sites worldwide, Röhm is one of the leading manufacturers in the methacrylate business. The medium-sized company with branches in Germany, China, the USA, Mexico, and South Africa has 90 years of experience in methacrylate chemistry and a strong technology platform. Our best-known brands include PLEXIGLAS®, ACRYLITE®, MERACRYL®, DEGALAN®, DEGAROUTE® and CYROLITE®.
Polymethyl methacrylate (PMMA) products from Röhm are sold on the European, Asian, African and Australian continent under the registered trademark PLEXIGLAS®, in the Americas under the registered trademark ACRYLITE®.
More information is available at www.roehm.com.