1

Our word mark is always written in uppercase letters.

2

The spelling with the ® (superscript) behind the brand name is correct, i.e. the ® marks the end of the brand term. With our family brands (for example PLEXIGLAS® Satinice) note that the ® is always behind ‘PLEXIGLAS’.

3

The brand may not be changed, shortened or expanded, i.e. spellings such as “Plex”, “Plexi”, “Plexisheet” etc., instead of PLEXIGLAS®, are not permitted and must be strictly avoided.

4

Brand names are

• Written without articles.
• Not declined.
• Not separated or interrupted at the end of a line.
• Written without a hyphen in between and thereafter.

5

Additional designations behind the brand (family brands, range names and product names, e.g. Hi-Gloss, Satinice, etc.) are not protected and have a descriptive character. The exclusive use of the additional designations without the brand (for example for convenience) weakens the PLEXIGLAS® brand and must be strictly avoided.

6

Old designations such as Endlighten, Dual Color etc. are no longer used. The new family designations introduced in 2011 must be used here.

7

In a continuous text, it must be clear that PLEXIGLAS® is a brand. Thus, it may never be used for example together with other generic terms.

8

The brand logo may not be changed: It may not be recolored, distorted in its proportions or otherwise changed in its design form.

9

The clear space of the logo defines the distance that other graphic elements and writings must maintain to the logo as a minimum. Logo and clear space vary proportionally to the size of the medium. The clear space around the logo is not changeable.

10

The logo is used in black or white with its defined background (see below). The product brand is thereby used in a consistent label format on white or black. The label thereby represents the minimum clear space of the logo. In this case, the tagline “Original by Röhm” can be omitted.