Aid for using the brand correctly
1
Our word mark is always written in uppercase letters.
Correct:
PLEXIGLAS®
Incorrect:
Plexiglas, plexiglas
2
The spelling with the ® (superscript) behind the brand name is correct, i.e. the ® marks the end of the brand term. With our family brands (for example PLEXIGLAS® Satinice) note that the ® is always behind ‘PLEXIGLAS’.
Correct:
PLEXIGLAS® Satinice
Incorrect:
PLEXIGLAS SATINICE®
PLEXIGLAS-Satinice®
3
The brand may not be changed, shortened or expanded, i.e. spellings such as “Plex”, “Plexi”, “Plexisheet” etc., instead of PLEXIGLAS®, are not permitted and must be strictly avoided.
Correct:
PLEXIGLAS®…
Incorrect:
Plex, Plexi, Plexiglass, etc.
4
Brand names are
- Written without articles.
- Not declined.
- Not separated or interrupted at the end of a line.
- Written without a hyphen in between and thereafter.
Correct:
Sheets made of PLEXIGLAS® are …
The advantage of PLEXIGLAS® …
PLEXIGLAS® sheets are …
Incorrect:
The Plexiglasses …
The advantage of the Plexi-glasses is …
PLEXIGLAS®-sheets
PLEXIGLAS®-Satinice
5
Additional designations behind the brand (family brands, range names and product names, e.g. Hi-Gloss, Satinice, etc.) are not protected and have a descriptive character. The exclusive use of the additional designations without the brand (for example for convenience) weakens the PLEXIGLAS® brand and must be strictly avoided.
Correct:
PLEXIGLAS® Hi-Gloss
Incorrect:
Hi-Gloss
6
Old designations such as Endlighten, Dual Color etc. are no longer used. The new family designations introduced in 2011 must be used here.
Correct:
PLEXIGLAS® LED for edge lighting
Incorrect:
Endlighten®
7
In a continuous text, it must be clear that PLEXIGLAS® is a brand. Thus, it may never be used for example together with other generic terms.
Correct:
Our portfolio includes different plastics such as PMMA, polycarbonate, etc.
Incorrect:
Our portfolio includes different plastics such as PLEXIGLAS®, polycarbonate, etc.
8
The brand logo may not be changed, shortened or expanded. If there is enough space, the word mark PLEXIGLAS® is always placed with the tagline “THE ORIGINAL BY RÖHM”. If a logo size of 3 cm is not met, the tagline is omitted.
Correct:
Incorrect:
9
The clear space of the logo defines the distance that other graphic elements and writings must maintain to the logo as a minimum. Logo and clear space vary proportionally to the size of the medium. The clear space around the logo is not changeable.
Correct:
Incorrect:
10
The logo is used in black or white. Note the correspondingly high contrast here. The black logo is used on bright backgrounds and the white logo on dark backgrounds. The tagline “THE ORIGINAL BY RÖHM” is always used in ‘Röhm red’. If a monochrome version is required, the tagline is used appropriate to the word brand in black or white.
Correct:
CMYK: 0 | 87 | 85 | 0
RGB: 224 | 60 | 49
HEX: #E03C31
Pantone 179 C
Incorrect:
