Shopfitting
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Shining brightly and in good shape: Illuminated signs for Nike

© Röhm GmbH – Acrylic Products

Even the best-known brands need to constantly reinvent themselves in order to stand out among the competition in large shopping malls. Sporting goods manufacturer Nike is pursuing an innovative shopfitting concept with its Nike Live stores: digital, local and dynamic. In early 2021, the first Nike Live store in China opened in Shanghai, followed by a second store in Beijing. The clever part here: An algorithm manages the goods in stock by adapting to customers’ preferences at the respective location.

Nike Live stores are also visually different from other Nike stores. The design concept includes large façade claddings with graphically designed sports motifs that cover the entire width of the building. A three-meter wide, illuminated Nike logo stands out from this background with a brightly lit white outline. The striking illuminated signs for the Nike Live stores in Shanghai and Beijing are made from PLEXIGLAS® LED WM51 block material, a product variant of the brand acrylic glass from Röhm.

“The PLEXIGLAS® LED product range was specifically developed for the light spectrum of LEDs,” explains Weimin Wang, Head of Asia-Pacific in the Acrylic Products business unit at Röhm. “The balanced property profile offers good transparency as well as even scattering of light – without distracting differences in brightness, also known as hotspots.” This is why the logo shines homogeneously and appears to have been drawn from light.

Brand with a strong attraction

The Nike Live store in Shanghai at night: The outline of the brand logo stands out in radiant white against the artistically designed mural. The illuminated advertisement material was made from PLEXIGLAS® LED block material.

© Röhm GmbH – Acrylic Products

Striking façade design

Even in daylight, the Nike logos made of white PLEXIGLAS® LED are very clearly recognizable on the façade. The façade design references the athletic and creative activities in the quarter, in line with the concept for Nike Live of creating a meeting place and space for movement.

© Röhm GmbH – Acrylic Products

Visible from afar

The Nike Live store in Beijing is located on the second floor of the Taikoo Li shopping center in the Sanlitun district, as can be clearly seen by the three-meter-wide Nike logos on the building fronts. As is the case for the store in Shanghai, the one logo consists of a mural with integrated sports motifs. The other logo is mounted directly to the shopping center’s glass façade.

© Röhm GmbH – Acrylic Products

Outstanding

The PLEXIGLAS® LED Nike logo shines extraordinarily clearly and brightly in the dark, ensuring it is a fantastic eye-catching piece amongst the spectacle of the illuminated advertising.

© Röhm GmbH – Acrylic Products

Dynamic and precise

PLEXIGLAS® is ideal for illuminated signs of all shapes and sizes: The large sheet formats allow for meter-high or particularly wide letterings and the material can be worked into delicate shapes with high precision, as is the case here with the tapered Nike “swoosh”.

© Röhm GmbH – Acrylic Products

No yellowing in sunlight

The illuminated sign is directly exposed to solar radiation on the façade. But since acrylic glass of the PLEXIGLAS® brand is extremely UV and weather-resistant, the logo retains its high quality and original color over a long period of time.

© Röhm GmbH – Acrylic Products

Prominently visible during the day and at night

In the dark, the logo is so brightly lit and sharply defined that it can even stand out from the flickering spectacle of illuminated advertisements. Despite its extraordinary brightness, PLEXIGLAS® LED ensures soft, evenly scattered light. Thanks to the radiantly white color impression, the logos of the sporting goods manufacturer are very clearly visible during the day, even at a distance of 100 meters.

Suitable for any design concept

PLEXIGLAS® LED is easy to process and provides extensive freedom of design when it comes to illuminated signs. Even with complex or winding shapes, the light is emitted evenly without any differences in brightness.

PLEXIGLAS® processing partner Auxi Industrial Solution Co., Ltd. produced the illuminated signs for the Nike Live stores in China from PLEXIGLAS® LED, WM51, a white acrylic glass specifically developed for illuminated letters. Block material with a thickness of 30 millimeters and five percent light transmission was used here.

“Thanks to the excellent optical performance of PLEXIGLAS®, we were able to implement our design concept perfectly,” says project manager Andy Zheng. The three-meter-wide logo was laser cut from the block material with the highest precision. In contrast to milling, the laser cutting process has the benefit that the cut edges remain smooth and glossy. A channel was milled into the backside of the block for the LED modules.

Instagram spot

Invitation to take a selfie: A part of the façade is designed to be ideal for Instagram pictures. Visitors can interact with the popular logo and the mural, which is why the sharp edges of the logo were rounded off slightly for safety

However, the PLEXIGLAS® LED still emits the light homogeneously and clearly, because its extraordinary optical quality is retained even after the surface has been processed.

© Röhm GmbH – Acrylic Products

PLEXIGLAS® LED ensures even scattering of light

The balanced property profile makes PLEXIGLAS® LED suitable for a multitude of lighting applications such as edge lighting, side lighting or backlighting. In addition, PLEXIGLAS® LED ensures a higher luminous efficiency for illuminated signs than other sheet materials under the same conditions. As this means fewer LED modules are needed to illuminate logos or letterings, the material also contributes to energy efficiency.

PLEXIGLAS® illuminated signs do not yellow

Thanks to the extraordinary weather- and UV-resistance of PLEXIGLAS®, illuminated signs made from the brand acrylic glass permanently retain their high-quality appearance. The material’s inherent UV protection prevents Röhm’s acrylic glass from yellowing even under intense solar radiation: Color stays color, white stays white and black stays black – guaranteed for ten years. This becomes even more important if radiant white is part of a brand’s appearance, as is the case with the Nike logo.

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